Run targeted campaigns based on your audience’s interest.Get into the audience’s mind by finding out what’s trending on the platform. Around 90% of weekly pinners use Pinterest to make purchase decisions.This also means that Pinterest users are open to finding and trying new businesses. 97% of top searches on Pinterest are unbranded.Not convinced about Pinterest? Here are some more facts: So, if your target audience falls under this umbrella, then it’s a great place to run ads and generate traffic for your website. And Gen Z is the fastest-growing user base. And depending on the characteristics of your audience, you’ll be happy to know how useful it can be for your business.Įvery month, 444 million people visit Pinterest to get inspiration for their next purchase.Ībout 60% of these are women, but the platform also has a growing male audience. Well, it’s actually much bigger than that. Do you think Pinterest is just a mood board for brides-to-be or for girls who are dreaming of a room makeover?
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